What Is SEO?

SEO is the acronym for Search Engine Optimization or Search Engine Optimization in Spanish. SEO is made up of multiple techniques, strategies, and elements that can be used to improve the location of a website in the main search trains, or in other words, SEO ensures that your business website is found in the search engines. First places on the first page of Google, Yahoo! or another browser, without the need to pay for it. It is one of the essential tools in digital marketing.

In recent years, SEO has become much more critical in digital marketing, as users tend to change the way they search for websites and consult the information they need.

SEO Vs. SEM: Which Is Better?

Search Engine Marketing (SEM), or Search Engine Marketing for its translation into Spanish, is a set of actions to position yourself within the first results in search engines through direct payment for advertising space within the search engine.

In Google, for example, we can easily differentiate positioned ads through SEO and SEM. An ad set through SEM will appear in the first places of the search engine page, leaving a few areas below organic positioning through SEO.

Does Using SEM Work?

As in any tool and strategy used, there will always be advantages and disadvantages during its use.

One of the primary rewards of SEM is that it will eventually appear in the first results, presenting the website as the first option to the public. In addition, if the campaign is optimized, SEM can make a quick and effective return on investment, in some cases, more significant than SEO

1. Organically Ranked Sites Are The Most Popular

Who would not like to be positioned in the main search engines investing the minimum or almost no money?

Statistics are not needed to know that Google is the search engine par excellence. However, it has a considerable part of the general search market, so we must stick to the parameters or algorithms it handles in most cases.

The Google algorithm loves keywords. These words determine a better position within the results of Google and other search engines that have adhered to their algorithm.

SEO is responsible for optimizing texts to contain the keywords or specific keywords that the algorithm is looking for. Thanks to SEO, the search engine presents the pages that respond to the user’s requests

2. SEO As A Generator Of Reliability And Trust In Users

It is true that using SEM, almost quick visits are obtained, although business can also be disadvantaged if you do not properly optimize your site. However, SEO’s investment of time and effort is more effective if long-term results are planned.

A user probably thinks that a business has bought advertising space because it cannot achieve results through its efforts or because the quality of its product or service has not favored its popularity. Therefore, it will look for alternatives on organically positioned sites.

If you think these are harsh statements, here are a couple of facts:

  • According to SEO tribunal, about 80% of users do not attend paid ads in search results.
  • Similarly, Spark Toro determined through studies that SEO has 20 times more traffic opportunities than PPC ( Pay Per Click or Pay Per Click) on mobile and desktop devices

3. SEO Serves To Empathize And Meet Customer Needs

Being a tool in which we have to graduate options based on the needs and preferences of the clients, SEO allows us to create much more personalized spectra, serving everything the user is looking for promptly.

In addition, SEO formats allow us to know the intentions and behaviors of our clients; in this way, we can carry out actions in a timely and straightforward manner.

4. Improve Our Position In The SERPs

SERPs stand for the Search Engine Results Page and refer to all the pages that search engines offer us, while snippets are each of the results shown in the SERPS. There are two blocks of SERPS: the organic ones (which are achieved through SEO) and the paid ones (which are achieved through SEM).

In this case, SEO will help position us —by optimizing our site— among the first SERPS and snippets. In detail, with SEO, we can infer which are the appropriate keywords; we will learn how to optimize the names and titles of each page or entry, create an attractive meta description, and then construct a suitable URL, among other factors.

5. Opportunities To Achieve Goals In Local SEO

Local SEO is responsible for optimizing content and sites for specific geographic regions. An example where Local SEO influences are when a person searches Google for the best hamburger businesses in the center of their city, narrowing the results to a particular area. Local SEO can be determine by neighborhoods, towns, cities, and even states.

To achieve positioning within the first results, Local SEO will work with the digital properties of a particular region so that the public can find your site quickly and efficiently. In the same way, it influences the optimization of the website.

6. SEO Stays Ahead

The significant part of SEO is that the techniques, strategies, And elements you use to accomplish your goals are update as the properties and algorithms of the major search engines are configure. Therefore, Changes should be constantly monitor.

It can be a difficult job, but the results obtained are magnificent since your business will have the image of a site that knows how to stay updated. Most importantly, Customers will notice the quality you offer, causing loyalty to your brand to increase.

7. SEO Is Cheap And Profitable

Implementing the use of SEO is not entirely free, although you will not have to sell half of your company to get results. The reality is that the actual investment in SEO is in paid tools, courses, software, and analytics sites, and, unlike SEM, it is much cheaper to obtain results.

Similarly, the most significant investments that can made in SEO are time and effort since. The results of this tool are see in the long term and require constant monitoring.

8. Create An Atmosphere Of Authority

For users, spotting and learning about sites that rank well in search engines is synonymous with quality. Relevance, and trust, translating into “authority” over other sites. Generating such a thought in customers will cause our site to get a higher ranking. Making more and more users trust our brand.

9. SEO Increases Web Traffic

Increasing web traffic is the primary goal of SEO. According to data collect by the Chi tika company and rescued by SEW (Search Engine Watch). About 33% of total clicks are take by the number one position in Google. While the first five listings take more than 75% of all the clicks.

The main goal of SEO is to establish our site in the first place or the top five. Similarly, positioning yourself on the first page of the search engine is still an excellent plan. According to a study led by Hubspot, 92% of users choose sites from the first page of search engine results.

10. The Growth Is Amazing

SEO is a very versatile tool that is constantly update. Additionally, it is a great driver for our business goals. It can create better audience relationships and attract many people to our site, giving us an edge over the competition. If a business is starting, it is recommend to use SEO for excellent long-term results.