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Furthermore, An internet celebrity is also known as social media influencer, social media personality or simply influencer. However, it is a celebrity who has acquired or developed their fame and notability on the internet. So, the rise of social media has helped people increase their outreach to a global audience. Indeed, at present internet celebrities are found on popular online platforms such as Facebook, YouTube, Instagram, WeChat, TikTok, Snapchat, Telegram and Twitter.
Internet Celebrity
An internet celebrity is an individual whose fame comes mainly from their presence on the Internet. Many of the web’s biggest celebrities have proven followings that rival popular television programs. Specifically, iStardom’s Top 10 has a fanbase of over 8 million people.
Web celebrities are a whole new breed of stars and those with growing influence,” said the TelevisionWeek new media reporter and host of the New Media Minute. Brand distributors, production companies and Traditional media needs to pay attention to the people who are trending online and find creative ways to associate with them.
Indeed, An internet celebrity is someone whose primary source of fame comes from the internet.” This is contrasted with news sources, movies, television, books, etc.
Furthermore, Internet celebrities often act as lifestyle experts promoting a particular lifestyle or attitude. In this role, they are crucial influencers or trend multipliers in genres such as fashion, food, technology, travel, video games, movies, esports, politics, music, sports, entertainment, etc. So, Businesses can recruit internet celebrities for influencer marketing to advertise products to their fans and followers on their platforms.
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